PRFM
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// SESSION LOG — BUILDING YOUR PROGRAMME

Stop exercising. Start training.

Performance over aesthetics. A real coach builds your plan — no AI, no template.

From $89 one-time — no subscription. See programmes →

Waitlist capped at 100 spots.

SESSION IN PROGRESS

Achieve your goal.

100 waitlist spots · free "PRFM Method" PDF on signup

// THE PRFM PHILOSOPHY

You have a performance in mind.
These plans are how you get there.

Athletes don't exercise. They train — toward something specific. PRFM works the same way: the goal comes first, the programme is how we reach it. Every session, every check-in, every adjustment exists to get you to your performance. Aesthetic results follow. They're not the brief.

Goal First

Your goal anchors everything. The programme, the timeline, the check-ins — all of it works backward from where you're trying to get to.

Built by Hand

Every plan is written by hand, personally. No AI, no templates, no recycled blocks. If it's in your programme, it's there for you.

Evolves With You

Your plan isn't fixed. As you progress, it changes — adjustments are made so the work always matches where you actually are.

// HOW IT WORKS

Five steps. No guesswork.

01
Tell us your goal
02
Free consultation call
03
Choose the right plan
04
Train — we watch
05
Progress. Repeat.
// CHOOSE YOUR PROGRAMME

Seven programmes. One progression.

Start with a one-time block, move into a monthly plan built around your goal, or go all-in with Ben personally. Every tier stacks toward the next.

// ENTRY — ONE TIME
START HERE
ENTRY
01
Base
4 weeks · 3 sessions/week — foundation building
$89one-time
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ENTRY
02
Build
4 weeks · 4 sessions/week — conditioning, strength or muscle focus
$89one-time
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// PICK YOUR GOAL — $149/MO
PICK YOUR GOAL
03
Strong
Barbell strength & bodyweight mastery
$149/mo · $35/wk
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PICK YOUR GOAL
04
Capacity
Aerobic capacity & endurance — crush any endurance event
$149/mo · $35/wk
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PICK YOUR GOAL
05
Prime
Full body S&C — the most well-rounded athlete programme
$149/mo · $35/wk
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RECOMMENDED
ALL-ACCESS
06
Pro
Full access to Strong, Capacity AND Prime — train all three, switch anytime.
Strong + Capacity + Prime — $70/mo less than buying all three
$219/mo · $55/wk
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PRIVATE · 10 MAX
07
Custom
Fully bespoke plan · personalised nutrition & lifestyle guide · full access to Ben
$529/mo · $125/wk
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Base Build Strong / Capacity / Prime Pro Custom
PRFM [ THE GUARANTEE ]

It's not send-and-forget. It's coached.

We don't hand you a plan and disappear. We build it personally, after talking to you — and we're the ones watching how you respond to it, not an app guessing on your behalf.

[ BEN THOMPSON — IN COMPETITION ]
// YOUR COACH

Not AI. Built by hand.

Coach Speedy — 17 years in the industry, competing and coaching at the highest level across New Zealand, Kuwait and Dubai. Diploma in personal training, sporting performance and strength conditioning. CrossFit Level 1 & 2. Now building PRFM as a remote coaching brand, worldwide, one programme at a time.

0
Years coaching
0
Countries
0
Clients trained
// FIELD REPORTS

What changes when you train with a purpose.

Josh P.
★★★★★
"After a year with Ben and the PRFM method, I went from not even qualifying to winning NZ CrossFit Champs. His depth of knowledge in functional movement is next level."
Josh P.
NZ CROSSFIT CHAMPS WINNER · FEB 2024
Sara
★★★★★
"I've been training with Coach Ben since 2019. His programs are challenging but genuinely fun — my results have been unreal and I'm in love with fitness again."
Sara
CLIENT SINCE 2019 · NOV 2021
Liam F.
★★★★★
"The workouts are easily scalable to my level of fitness. I especially love how there are options to work around my old injuries."
Liam F.
COMMONWEALTH GAMES MEDALLIST · SEP 2022
"
This isn't a cookie-cutter plan. It's tailored, strategic, and backed by experience. Your coach will guide you every step of the way, help you break through plateaus, and hold you accountable when motivation dips.
BEN THOMPSON — FOUNDER, PRFM
// THE PRFM METHOD — BLOG

Training intelligence. Coming soon.

// MINDSET
Why athletes think differently about rest days
COMING SOON
[ NOTIFY ME ]
// TRAINING
Why most programmes fail before week three
COMING SOON
[ NOTIFY ME ]
// PRFM METHOD
What it actually means to train toward a goal — not just for one
FIRST POST · COMING SOON
[ NOTIFY ME ]
// PERFORMANCE
The difference between conditioning and fitness — and why it matters
COMING SOON
[ NOTIFY ME ]
// COACHING
What a good coach actually does between sessions
COMING SOON
[ NOTIFY ME ]
PRFM [ 100 SPOTS ONLY — WAITLIST ]

Achieve your goal. Start here.

Free guide. Free consultation call. No commitment until you're ready.

By submitting you'll receive "The PRFM Method" — our free guide — plus occasional emails about your spot. Only 100 waitlist spots available before launch.